The first QUIS symposium took place in Sweden 1988. QUIS is held every second year and attracts around 200-250 leading researchers and executives from all over the world.

The QUIS symposium brings together the best interdisciplinary academic research and management practices in a forum to advance the study of service management, service dominant logic, service leadership, service quality, customer relationship management, technology and innovations in services. The pursuit of service excellence is a never-ending quest by organizations seeking to achieve outstanding performance in their field. Benchmarking one`s own approaches against other organizations best practices and gaining insights from their experiences are powerful means for enhancing results.