Going to the dentist isn’t the most pleasant experience, however, there are ways that your dentist in Glasgow can make the experience more enjoyable.
Maximum Comfort
Many people do not feel comfortable when they go to the dentist, this will likely have nothing to do with the clinic or the dentist but more to the point that someone is going to be prodding their teeth and gums with various utensils. Although you may not be able to make your patients completely comfortable, there are some ways to help, including;
- Comfy chairs in the waiting room
- TV in the waiting room
- Relaxing music in the treatment room
- Comfortable dental chairs
These may all seem simple and that’s because they are. Comfy chairs in the waiting room will help patients come in and feel comfortable. A TV in the waiting room will be a welcome distraction, rather than just sitting and thinking about the appointment. Relaxing music in the treatment room to help calm patients down and comfortable dental chairs to make the experience slightly nicer. There have been some studies that suggest sitting in an uncomfortable chair can lead to increased stress and anxiety.
Increase Service Offerings as a Dentist in Glasgow
Nowadays, there are so many options when it comes to treatment from a dentist in Glasgow. Of course, you get the standard treatment, such as dental cleaning and filling cavities, but there are many more cosmetic options than ever before. If you want to keep up with competitors and improve your service range to customers, then adding cosmetic dentistry treatments to your practice may be a good option, cosmetic dentistry options include;
- Teeth whitening
- Veneers
If you are a dentist in Glasgow, the more services you can offer your customers, the less likely they will be to go somewhere else to get the treatment that they want.
Reward Patient Loyalty
A surprising amount of dentists in Glasgow don’t offer any sort of reward scheme to customers, the reason that this is so surprising is that it is an extremely good technique for retaining customers. Thanking customers for their loyalty and
Customers can be rewarded for things such as;
- Being a patient for a certain amount of time
- Referring new patients
- Consistently interacting with your content on social media
If you are a dentist in Glasgow and think “a reward system will be too hard to keep track of”, fear not! There are many apps available nowadays that can track it for you.
Devora Pieciak is an expert in service leadership and innovation. She writes about emerging trends in service-dominant logic, leadership strategies in service-based industries, and the impact of technology on customer engagement.
